Éva Goicochea
A former legislative aide and early startup team member, Éva Goicochea is the founder of maude, an inclusive modern sexual wellness company launched in 2018 that became the first in its category to debut at Sephora. To date, she’s one of only ten Latinas to have raised over $10 million ($13M) in funding. Her accolades include Entrepreneur’s 100 Most Powerful Women (2019), Inc.’s Female Founders 100, the CEW Female Founders Award (2022), Vogue Business’ 100 Innovators—Beauty Disruptors (2023), and the Beacon Award for Entrepreneur of the Year from Beauty Independent (2023). In 2025, she was named Changemaker of the Year by BeautyMatter.